What we check, and how we score it.
Your marketing score is a weighted average of 17 checks in four areas, from 0 to 100. High-impact checks count three times as much as low ones. Pick an area to see what's inside.
Crawling and indexing
46% of your scoreWhether search engines and AI crawlers can find each page, reach it at one address and tell it apart from the rest.
- ✓Fix robots.txtHigh
- ✓Make the sitemap complete and its dates honestMedium
- ✓Stop serving the homepage for every routeHigh
- ✓Return a real 404 for missing pagesMedium
- ✓Make URL variants redirect to one addressMedium
- ✓Fix missing or broken canonical URLsHigh
- ✓Give every page its own canonical URLHigh
AI search and agents
26% of your scoreWhether AI search crawlers, AI tools and developer agents can read your site and the files written for them.
- ✓Let AI search crawlers read your siteHigh
- ✓Let unverified AI clients and developer tools read your API specHigh
- ✓Stop bot protection from blocking automated clientsMedium
- ✓Publish llms.txt for AI agents (optional)Low
- ✓Decide whether unverified clients may read your pagesLow
Page content
18% of your scoreWhether each page says what it is in the HTML your server sends, before any JavaScript runs.
- ✓Give every page its own title in the raw HTMLHigh
- ✓Make the raw HTML match what the browser rendersHigh
- ✓Add alt text to imagesLow
Schema
10% of your scoreStructured data that tells search engines and AI assistants who you are and answers common questions.
- ✓Add Organization and WebSite schema to the homepageMedium
- ✓Add an FAQ page with FAQ schemaMedium
Shares are for a full scan. If we can't read a check fairly (a firewall blocks us, for example), it's left out of that scan's score instead of counted as a pass or a fail.
A polite visitor
The scanner reads your public pages the way a search engine would. It never logs in, submits forms or changes anything, and deep scans only run on sites whose owner proved they own the domain.
- User agent
- PocketBeesScanner/0.2 (+https://pocketbees.ai/bot)
- Respects
- robots.txt and Crawl-delay (up to 10 seconds)
- Speed limit
- At least 1 second between requests to a host
- Pages per scan
- About 20 per host, on sites the owner verified
Think we got something wrong?
Scores come from public signals and can miss context. Email [email protected] with your site and the check, and we'll look at it within two working days.